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The Best Just Keep Getting Better
Deciding to sell or buy a home is a big step. To make sure it's a step in the right direction, choose the person best
qualified to handle your real estate needs: a RE/MAX Sales Associate.
Averaging more production and more advanced industry education than other agents, RE/MAX Associates are truly "The
Real Estate Leaders®" in quality customer service. Customer satisfaction is reflected in their high, industry-
leading rate of repeat and referral business.
Affiliation with the global RE/MAX network provides Associates with multiple competitive advantages in serving
your real estate needs. From national television advertising to personal advertising controlled by Associates, RE/MAX
enjoys brand-name recognition worldwide.
Belonging to the real estate network with the most market presence and market share, RE/MAX Associates have
the most to offer you.
So, take a step in the right direction. Contact a RE/MAX Associate today.
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Home of the Best Agents
When you choose a RE/MAX Sales Associate to sell your home or help you purchase a new home, you'll experience a whole
new level of service.
First, RE/MAX Associates are The Hometown Experts With a World of Experience®. Across the globe, they make their living
in the same communities in which they live. They're the people next door, or just down the block.
Consummate professionals, RE/MAX Associates lead the industry in advanced real estate education and production. That's
why they're known as "The Real Estate Leaders®" and why no one in the world sells more real estate than RE/MAX.
Customer Satisfaction
The proof of quality service is in repeat customers and in customers who refer RE/MAX Associates to their friends.
RE/MAX Sales Associates average 70 percent of their business from repeats and referrals, while other agents average
about 30 percent from those sources.
Education
RE/MAX Associates lead agents of competing companies in professional designations which denote specialized training
and education. They dominate the Accredited Buyer Representative (ABR), Certified Relocation Professional (CRP),
Certified Residential Specialist (CRS) and Leadership Training Graduate (LTG) ranks.
Production
That experience and education means RE/MAX Associates are better qualified to set the right price for the homes they
list, are better equipped to market those homes, and are likely to find a buyer in a shorter period of time. That
experience and education also means they are better qualified to find the right home for any buyer. As a result, the
average RE/MAX Sales Associate out-produces competing agents three to one.
Deciding to sell or buy a home is a big step. Make sure it's a step in the right direction by choosing the person
best qualified to handle your real estate needs: a RE/MAX Sales Associate.
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Competitive Advantage
The real estate network that has the most competitive advantages to offer both home buyers and sellers will be
an industry leader, and RE/MAX is that network. No one in the world sells more real estate than RE/MAX.
When you look for the highest quality real estate service, look to a RE/MAX Associate. Here's why RE/MAX
Associates are "The Real Estate Leaders"®.
RE/MAX Market Share
RE/MAX Associates, as a group, have more exclusive listings and more customers than agents with any other
competing real estate network.
Advertising
On average, a RE/MAX Associate spends about $5,000 each year on personal promotion and on individual and
group advertising. Personal advertising plus national television advertising and Internet exposure generates
the highest number of prospects in the industry.
Network Size
The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential
has evolved into an organization of more than 88,000 Sales Associates in more than 4,800 offices.
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RE/MAX Sales Associates
RE/MAX Associates, on average, lead the industry in production and professional designations.
The RE/MAX Balloon Logo
The red, white and blue RE/MAX Balloon, with its "Above the Crowd!®" slogan, is one of the most
recognizable business logos in the world. With more than 80 RE/MAX Hot Air Balloons around the globe, RE/MAX
has the world's largest balloon fleet.
The Sign That Brings You Home®
The famous red-over-white-over-blue RE/MAX yard sign and your RE/MAX agent lead you to properties in areas in
which you'll want to live and work. If you want to sell your property, the RE/MAX yard sign attracts buyers.
Nobody sells more real estate than RE/MAX.
An Industry Leader
RE/MAX was the first real estate network to be involved in more than 1 million transaction sides in a single
year. Each transaction or sale consists of two sides, the listing side and the selling side.
Global Expansion
With offices in 47 countries worldwide, RE/MAX is one of the fastest-growing real estate franchise networks
on the planet.
The Hometown Experts With a World of Experience®
Being locally owned and operated, RE/MAX offices are staffed with professionals who live in the area they work in.
Thus, committed to their local community, they have a deep personal interest in the customers they serve.
Committed to Real Estate Service
In a business environment of mergers and acquisitions, RE/MAX is the only major real estate network still owned
and directed by its founders. The excellence of RE/MAX Broker/Owners and Sales Associates has led to an ever-increasing
number of accolades from the business community at large. "Worth" magazine honored RE/MAX with its prestigious
"Readers' Choice" award in both 1999 and 2000, naming RE/MAX the No. 1 real estate brokerage. In January 2004,
"Entrepreneur" magazine ranked RE/MAX among the top franchises in several distinguished categories in its 25th
Annual Franchise 500 survey, including: "Best of the Best" for real estate services; the "Fastest Growing" real
estate franchise; the highest ranking real estate franchise in "Low Cost Franchises"; and No. 17 in "America's
Top Global Franchises."
More Than 30 Years Above the Crowd
RE/MAX - now an established industry leader - celebrates its 30th anniversary in 2003 and looks ahead to even greater
real estate achievement in the years ahead.
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Premier Market Presence®
The real estate network with the most market share has the most to offer home buyers and sellers.
The sum total of all RE/MAX momentum, growth and Associate production over more than a quarter century is
reflected in current RE/MAX market strength.
RE/MAX has already attained Premier Market Presence (PMP) in area after area across North America and is
growing in market share in regions around the world. The organization has been the top-producing real estate
network in North America for several years and is growing rapidly in Spain, South Africa, Israel, and other
new international regions.
A measure of business leadership, PMP® results from community-minded high-producing Associates giving superior
customer service under a respected company banner. This formula for building market share breaks down into the
following interdependent components of PMP. All of them together add up to Premier Market Share.
Premier Customer Satisfaction
The success of the network ultimately depends on each RE/MAX Associate providing unparalleled satisfaction to
each of his or her customers. Advanced education, technological expertise and experience all translate into
quality customer service. It's because of satisfied customers that about 70 percent of an average RE/MAX
Associate's business results from repeats and referrals. Those sources of business account for about 30
percent of other agents' sales activity.
Premier Community Citizenship
RE/MAX Associates have always been among the leaders in their communities, devoting time and dollars to
countless charities and local causes. Committed to their own personal charities, RE/MAX Associates and
offices contribute tens of millions of dollars annually to their respective communities.
At the network level, RE/MAX sponsorship of the Children's Miracle Network is a prime example of RE/MAX
community citizenship. The RE/MAX network has raised $45.5 million for the charity. Children's Miracle Network
helps seriously ill children through contributions to local hospitals. Its Annual Broadcast, which airs
throughout North America, regularly generates millions of dollars for kids in need.
RE/MAX is proud to be a co-sponsor of the National Series Breast Cancer Survivor Recognition Program at Komen
Race for the Cure events. RE/MAX contributes to racers' "I'm a Survivor" pink tee-shirts, caps, "In Honor of"
and "In Memory of" back-signs, and program banners for each race. RE/MAX Associates are encouraged to solicit
fund-raising pledges for their own participation in the events. Corporate representatives host Breast Cancer
Survivor Recognition tents at the races. The Susan G. Komen Breast Cancer Foundation has raised more than $240
million for research, education, screening and treatment since 1982. The foundation is best known for its Race
for the Cure events, the world's largest series of 5K runs and fitness walks.
Premier Quality Professionals
As a group, RE/MAX Associates lead agents of competing companies in experience, education and production. They average
more than 13 years of real estate experience and - across the network - hold a higher number of professional
designations than agents of any single competitor. The average RE/MAX Associate out-produces competing agents three
to one.
Premier Brand Name Awareness
The red, white and blue RE/MAX Hot Air Balloon logo is one of the most widely recognized trademarks in North
American business and is spreading throughout global markets.
Premier Market Share
The interaction of quality Associates, public recognition of the RE/MAX name and logo, customer satisfaction
and Associate citizenship result in transactions and leading market share.
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